Trade Show Tips To Promote Your IT Company

Event marketing is essential for all businesses regardless of their location, size, and domain. Thankfully, there are ample opportunities as you can participate in industry-specific trade shows in and around your target markets. Tech trade shows are the best way to promote your IT company. But everything boils down to making a great impression on your target audience so that they recall you the next time they need tech products or services. It can get challenging as IT audiences are smart, and you cannot impress them with average tactics. You need to think outside the box to create an outstanding trade show presence that attracts attention and fosters trust. Let us share a few viable trade show tips to promote your IT company.

Define your objective

Trade show marketing is not about guesswork, so ensure to define your objective in the first place. It enables you to pick the apt marketing strategy for the event. For example, you may wish to capture B2B leads at the show, launch new products and services, create brand awareness, or explore new networking opportunities. You will have to craft a campaign according to your goals.

Choose the relevant event

The IT industry is competitive, and being visible in the right places is the key to success. Shortlist the best industry events in your location and extend your search to the new target markets. Focus on featuring where the competitors are because it ensures visibility and audience reach. Avoid spreading the net too wide, and pick fewer but relevant trade shows to reach out and spread the word.

Invest in an impressive visual presence

An impressive visual presence is imperative for standing apart in the crowd. A strategic location in the event space gives you a good start. You need to invest in an impressive visual through eye-catching trade show displays for your booth. Since you work in technology, think beyond the traditional display elements and consider bells and whistles. For example, backlit displays with graphics and LED lighting can capture attention even in a crowded area.

Get creative with interactive experiences

Audience interaction takes you a long way with trade show marketing. But you need unique and creative ideas for interactive experiences for tech professionals. They expect to try out technologies and see innovation in your work. Set up workstations for the visitors to try your software product or give a demo of the app you want to sell. You may even offer a fun activity such as a virtual treasure hunt or golf game to engage the audience.

Keep your marketing message short

The last thing B2B business audiences expect to see at a trade show is a fancy promotional campaign. You may have much to say about your vision, projects, products, and services, but save the lengthy info for your handouts and brochures. Include only the essential information for the booth displays. Stick with the company name, logo, an attention-grabbing headline, and service bullets. Welcome questions if the visitors want to know more.

IT trade shows make an excellent way to grab business and build loyal clients for your company. But you must create an impressive presence that sets you apart at the event. Follow these measures to win the trade show game.