Do you feel like you’re failing when you see other successful Instagram shops? Have you been looking for a service to increase followers on Instagram in hopes that it will boost your sales? Well, take a deep breath and calm down!
First things first, not everyone has the same journey. Do not compare yourself with others to measure success rates. Your only true competitor is you – so focus on your growth.
Secondly, while the number of followers affects the number of sales, they are not really important to selling products. You just have to be smart!
In this article, we’ll walk you through the 5 smart ways to start selling products on Instagram. Let’s get started!
Optimize Your Bio
Creating trust between your brand and Instagram users is the key to more sales. People won’t buy things if they don’t know who you are and where you’re from. So, the first thing you must do is to optimize your bio.
Typically, brands rewrite their names and elaborate on their objectives. Let’s not forget that Instagram offers a limit of 150-characters. You have to put out valuable content that appeals to your target audience.
For example, if you run a home-based cake shop on Instagram, there’s no point in mentioning that you sell cakes in the bio. Instead, try writing this:
● Customized Cakes For All Occasions!
● Certified Pastry Chef based in Ohio
● DM to Place Your Orders!
So, what did we do here?
➔ Specify the unique features of what we sell.
➔ Earn trust through achievements and physical locations.
➔ Call-to-action statement.
|Key Takeaway; Create a customer-centric bio that establishes trust.|
Additionally, you should try these Instagram bio tips to boost visibility:
● Mention hashtags (e.g., #OhioBaker)
● Use keywords in the username (e.g., The Best OhioCake Shop!)
● Add a link to your website.
Create Product Highlights
When you visit a physical shop, what’s the first thing you want to look at? It’s either the menu or catalog. All customers want to explore the product before purchasing.
Fortunately, the Instagram highlight feature offers us the perfect way to cater to this need. It allows you to compile specific stories together. So, you can share product visuals on Instagram Stories and then add them to a highlight.
This way, all the new visitors can go through what you offer without having to browse much. The highlights are present right under your bio.
Besides, the frequent sharing of products on Stories reminds your followers of what you offer. It helps put the Baader-Meinhof phenomenon into action.
In marketing, the Baader-Meinhof effect suggests that when you see something, again and again, you start to want it. It leads to an assumption that the thing is popular, trendy, and desirable.
Of course, searching about it might change this perspective. But, most people don’t do so and end up buying.
Set Up an Instagram Shop
Most people do not set up an Instagram shop because making sales without it is possible. But, what they don’t understand is that this feature is present for a reason. Instagram shops are an excellent way to get your sales soaring through the sky.
They do so by:
- Integrating & Unifying the Information
An Instagram shop is connected to your online store through the Facebook Business Manager. This integration helps Instagram find the latest product images, descriptions, and pricing from your shop. Later, this data is used to keep your Instagram shop updated for new visitors.
- Adding a View Shop Button
Once you set up an Instagram shop, the View Shop button automatically pops up under your bio. It motivates your potential customers to take action. They can view your products as soon as they land on the profile.
- Creating Shoppable Posts
If you feature a product in an Instagram post, you can tag it for the viewers to click and learn more. These are called shoppable posts.
Setting up an Instagram shop allows you to create such posts. While it may not result in an instant purchase, it educates the potential customers on your products. They can click on it to learn about the name, features, pricing, etc.
Collaborate with Influencers
Influencers are the people who have established large followings and communities on Instagram. These individuals have the trust of people, and that is what your brand needs to promote sales. Hence, collaborations are another smart way to start selling products on Instagram.
But, you have to make sure that you’re choosing the right influencer for the marketing campaign. Here are a few tips to help you with that:
● Pick an influencer who is an expert in your brand niche
● Check how big their following is
● Assess the work quality (images and content)
● Examine the engagement rates
Run Instagram Ads
Many people argue that building a successful brand on Instagram is possible through organic means. Indeed, it is true. But, that doesn’t mean you shouldn’t use other amazing options offered by the platform.
Instagram ads quickly boost your account reach and visibility. Plus, they are highly affordable. So, if you want to get a headstart in the market, running ads is a great way.
You can get maximum return on investment through these tips:
● Run ads for Giveaways, Flash Sales, and Discounts.
● Use more reels.
● Decide the location, age group, and interests according to your ideal customer persona.
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