It was February 1990, Nintendo of America was about to release one of the biggest games of all time super Mario bros 3 and the hype was real. super Mario bros 3 came out a year and a half earlier in japan and time before internet. before launching of game North American gamers knows so in 1989, magazines printed, teasers and previews are leaked some info.some stores even sold import or bootleg versions of the game, but suer Mario bros 3 was more than just another game of in the series.
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It proved that Nintendo and super Mario bros were not a fad and even with the competition with other companies. Nintendo was still the father of video games.
This is the story of how one game captured the hearts and minds of an entire generation of gamers and changed the kids’ lives as well.
THIS IS THE STORY OF SUPER MARIO BROS 3!!
- PART ONE: The ultimate Mario
BY the summer of 1986, Mario fever spread all over the japan and kids and players are buying games and toys in huge amount. Nintendo’s Super Mario Bros of an amzing hit, selling more than 3 million copies. The country’s best-selling book was “SUPER MARIO BROS: THE COMPLETE STRATEGY GUIDE,” WHICH contains tips and tricks on how to beat the game.
The super Mario bros theme song was given lyrics and released as a single” GO GO Mario”. The game caused a sales explosion in the entire system. By June 1986, Nintendo had sold more than 6.5 million units. One out of every household in japan had a Famicom.
super bros 2 was released on June 3rd, 1986, less than an after the original game’s debut. Nintendo released the game on the Famicom disk system, a new ad-on that would play games using proprietary disks. They were cheaper to make than standard cartridges and hold more data.
The first two super Mario games looked too similar, so R&D gave the Mario universe a complete makeover. EVERY SIngle character, enemy and levels, environment are brand new. There was a cutesy aesthetics to the graphics.
Takeshi Tezuka, in the previous Mario game he added eyeballs to many objects and he did the same thing in super Mario bros 3. KATSUYA EGUCHI said,” add eyes like effect to all object look amazing and realistic”. COLORS were bright and varied. TREES and bushes danced on screen. The visuals had a theatrical element. A curtain opens to introduce the game, HAnging platforms and blocks are also upgraded.
Mario finished each level by exiting the stage. R&D put these new visuals in an all-new world as well. some of Mario games area with new visual themes:-
- Grassland.
- desert hills.
- Oceanside.
- the sky iced land pipe maze.
- BIG island.
- the castle of Koopa.
The designers cracked out levels.
The game was so big and full of secrets. Nintendo worried it would overwhelm some players. so in JULY of 1990, Nintendo reveals their first full strategy guide for players and gamers, presenting super Mario bros 3. It had maps of every level, information on every enemy and power-ups and revealed every secret in the game. Fans of all ages were obsessed with the game. One group of adults fans loved the game so much, they ported it to the PC and sent it to Nintendo, hoping to secure a license.
SOME PROBLEMS AND SOLUTIONS FACED BY SUPER MARIO BROS 3!
Nintendo was impressed but declined the offer. That didn’t faze the team of john Carmack, and their friends. They were so excited about there work and the following year they formed a company, “Id Software”. They are the makers of Wolfenstein 3D and Doom.
In 1991, MOre than 8 millions of copies of super Mario bros 3 are sold in COUNTRY LIKE NORTH AMERICA AND EARN ABOUT $400 MILLION. If super Mario bros 3 were a business, It would have ranked in the TOP US toy companies of 1990. At that time, it was the bestselling video game of all time.
Before super Mario bros 3, critics questioned whether Nintendo just a passing craze.
EA president Trip Hawkins compared the NES to the cabbage patch dolls. This is the toy and that means it’s a fad,” he claimed. AFTER super Mario bros 3 released all doubt cleared.
Nintendo harvests the rewards, their estimated revenue for 1990 was $3.4 billion, which gave them control over 88% market shares which is so huge. In 1991, it surpassed Toyota as japan’s most successful company. Nintendo earned $1.5 million per employee.
The federal trade commission(FTC) investigated Nintendo on an assertion of antitrust contravention, such as price-fixing in order to beat the rivalry. Nintendo denied any misconduct but was ordered to send out up to $ twenty-five million dollars worth of refund to customers. The refund took the form of a $5 coupon that the buyer could only use to buy more Nintendo games.
HOW MUCH SUPER MARIO BROS 3 WORTH IT FOR NINTENDO?
In whole super Mario bros, 3 sold more than 17 million copies around the world. when combined with releases it is estimated to have sold more than 30 million copies. But it was bigger than just money and sales figures. super Mario bros 3 was further proof that home video games could be huge and adventurous and even better than arcade games.
The next Mario game, Super Mario World, was a launch title for Nintendo’s new 16-bit machine, the super Famicom also known as the Super Nintendo.
In the updated hardware our character Mario also ride on a dinosaur. other companies took notice of Mario’s success, sega saw the power of a flagship franchise and began working on their own mascot, sonic the hedgehog, His debut in 1991 on the mega drive and genesis created legit competition in the market leading to the great console wars of the 90s.
Even after Nintendo came out with the super Nintendo, people continued to play and love super Mario bros 3 and It was also listed in the top 20 NES games of Nintendo power until the system was discontinued in 1995.
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